Writing and strategy

Humans remember stories much more than facts and stats.

For businesses this means that a strong story is essential to conveying who you are and what you do. A story is the best way to create a deep connection with your audience.

Through my experience as a writer and communicator, I can work with teams and leaders to identify the heart of your story. From there, we can develop that into a strategy, content and publications to build trust and confidence in your brand.

I can support with:

  • Corporate narrative or team story

  • Communications and media strategies, including reputation management

  • Strategic communications, report writing, translation of research

  • News, case studies and blogs.

Innovate UK's 50 Emerging Technologies

The first-ever report from the UK’s innovation agency into the technologies which could shape our future in 2040 and beyond. I worked with the in-house Horizon Scanning team to develop the communications strategy, write and edit the report and provide end-to-end project management.

The 50 Emerging Technologies report allows entrepreneurs and businesses to have an accessible overview of our technological future, so they can then explore combinations of technologies which could help us meet challenges such as climate change, an ageing society, and the future of food and transport.

NHS Bedfordshire, Luton and Milton Keynes Integrated Care Board

Annual Report and Accounts 2022-23

The first Annual Report and Accounts for a new NHS organisation. I worked with the internal team to write and edit the report, including drafting the Chair’s Foreword and CEO statement.

Giving the Public Sector the Edge

An Executive Summary report of a large-scale evaluation of a programme to stimulate innovation in the public sector. I worked with the Small Business Research Initiative (SBRI) team at Innovate UK to write, edit and manage the production of the report. This has been used by the team as a key part of their marketing work to build support for the programme.

FE Learners into the Construction Industry

An Executive Summary report for CITB, the Industry Training Board for the British construction sector. I translated the original research into a punchy summary to help support policy work with industry and the UK Government.